Henebery Whiskey
Brand Identity + Packaging Design

Henebery is a young high-rye whiskey infused with fresh, all-natural ingredients, produced and bottled in Southern California. I led creative direction across brand positioning, brand identity design, and label/packaging design.

We started with a deep intake (70+ pages covering founder history, research, and business objectives). The inspiration behind the label was Matthew Henebery, who shared lineage with one of the founders. He was Irish born, emigrated to Peoria, Illinois and exemplified a hard working, prosperous early American immigrant who had a strong religious conviction and a taste for whiskey.

We balanced heritage signals with American cues and a premium finish to communicate quality without making it fussy. We navigated TTB requirements through approval, then dialed in print production to ensure the final label matched the design intent.