I’m a Creative Director and brand leader with two decades of experience building and evolving brands across commercial and institutional contexts. My work spans identity systems, creative direction, and brand expression across product, digital, and physical environments that help brands earn trust, attention, and scale.
I’ve often worked in high-visibility environments where brand decisions have real downstream consequences—legal, operational, cultural, and financial. I approach brand work as a system of decisions, standards, and relationships. The best results coming from clarity, candid collaboration, and trust, not just visual expression.
My experience includes direct-to-consumer brand building, licensed merchandise and partnerships, public-sector, and large-scale brand governance. I focus on translating creative vision into durable standards teams can execute, partners can follow, and audiences recognize over time.
©Jordan Stark
js@productetc.com
+1 619 972 3534