I’m a Creative Director and brand leader with two decades of experience building and evolving brands across commercial and institutional contexts. My work spans identity systems, creative direction, and the operational frameworks that keep brands consistent across teams, vendors, and touchpoints.
Based in San Diego, I’ve often worked in high-visibility environments where brand decisions have real downstream consequences—legal, operational, cultural, and financial. I approach brand work as a system of decisions, standards, and responsibilities, not just visual expression.
My experience includes direct-to-consumer brand building, licensed merchandise and partnerships, public-sector, and large-scale brand governance. I focus on translating creative vision into durable standards teams can execute, partners can follow, and audiences recognize over time.
©Jordan Stark
js@productetc.com
+1 619 972 3534