Westside Love
Founder & Creative Director
Westside Love is an independent direct-to-consumer apparel brand I founded and have stewarded from inception, scaling it from an apartment-based operation into a sustainable business with International visibility and licensed collaborations. From the outset, the brand was built with long-term governance in mind, including the development and registration of trademarks.
Physical spaces have been a critical extension of the brand, serving as points where ecommerce meets people and brand identity becomes experience. I co-led the design and operation of storefronts, showrooms, and pop-up retail environments that translated the brand’s visual language, tone, and values into physical form.
Behind the scenes, I developed the systems required to support direct-to-consumer operations at scale. This included establishing workflows for product photography, inventory management, fulfillment, and quality control, all designed to protect brand standards while maintaining operational efficiency.
The ecommerce platform functions as the primary public interface for the brand. I oversaw the structure, content, and ongoing evolution of the site to ensure that brand narrative, merchandising strategy, and customer experience were aligned and consistently executed.
Selected Works
©Jordan Stark
js@productetc.com
+1 619 972 3534