Experiential Brand Installations

This body of work represents a range of permanent, client-facing brand installations designed to translate identity, tone, and values into physical space. The projects span multiple clients and properties, each requiring a clear understanding of how brands behave at scale and in public-facing environments.

I served as creative director and designer across these installations, working in close coordination with clients, fabricators, and installation teams. The work required balancing concept and execution while operating within real-world constraints including budget, materials, fabrication methods, timelines, permitting, and long-term durability.

Each project underwent client review and approval, with success measured by the creation of memorable, high-impact experiences that reflected brand intent and generated pride, engagement, and visibility. In several cases, these installations tied into broader visual systems through the use of shared typography, color, or spatial cues to create a cohesive, integrated experience across the property.