We use traditional tools, mediums, and methods in our design and business practice as well as in our personal work. We know that art plays as big a role in business, as in any other human experience, and we have managed to align ourselves with clients who understand that power. There is no doubt that creating unique, inspiring environments consistent with brand values is vital to the world of commerce. A goal is one of the things that unites the … Read More
Henebery Whiskey Brand Identity & Packaging
Henebery Whiskey is young, high rye whiskey infused with fresh, all natural ingredients. It is produced and bottled in Southern California. Brand and identity design included refinement and clarification of the brand personality, creation of the logo, standardization of company colors and typeface, business cards, label and packaging design. The project started by first reviewing over 70 pages of information detailing the history of Mathew Henebery, industry research, and business objectives of the Henebery team. We then pulled the stand-out … Read More
Westside Love™
It takes an idea, an inspiration, innovation. We started Westside Love in 2009 as a sign of affection for our home, the Pacific side of the United States of America. It was our response to an “I Love New York” t-shirt, something that people on the West Coast could associate with. It takes getting your message out there. We’ve attended and worked the trade-shows to build contacts and connections. We created pop-up shops along the coast with full interior build-outs. … Read More
"Bring Back the Brown" Campaign
This is a story of how we started a movement with four words, garnered national press and had nearly no budget. “Bring Back the Brown” started in late 2010 to persuade the San Diego Padres organization to reintroduce brown as an official team color. Why brown? San Diego was founded by a Spanish friar, a.k.a. Padre Junipero Sierra. Friars wear brown. Friars do not wear blue, ocean wave graphics. It isn’t about a retro return either, it is about the … Read More
Knockaround Brand Identity
Global innovators in affordable, classically designed sunglasses and accessories. Brand and identity design included: redrawing their script wordmark; the creation, and consultation of implementing of a new logo for use in instances not ideal for the script; creation and standardization of company colors, and typeface; creation and standards for inclusion of mottos and campaign titles with the Knockaround script; creation of an alternate sans-serif wordmark. The origins of the Knockaround Sunglasses wordmark started when Adam “Ace” Moyer selected the Edwardian … Read More
Logos, Iconography, & Symbols
Above is a selection of some of the marks (logos, icons, symbols, emblems, ideograms, and signs) we’ve made over the years. Many were for clients, but many were also born from our own interests, and initiatives. We create marks with the objectives to stand-out, be memorable, and elicit response based on needs. A passionate interest in the aesthetic, and communicative value of signs and symbols, along with a devoted commitment to the study of branding and semiotics, makes visual identity … Read More