We use traditional tools, mediums, and methods in our design and business practice as well as in our personal work. We know that art plays as big a role in business, as in any other human experience, and we have managed to align ourselves with clients who understand that power. There is no doubt that creating unique, inspiring environments consistent with brand values is vital to the world of commerce. A goal is one of the things that unites the … Read More
Henebery Whiskey Brand Identity & Packaging
Henebery Whiskey is young, high rye whiskey infused with fresh, all natural ingredients. It is produced and bottled in Southern California. Brand and identity design included refinement and clarification of the brand personality, creation of the logo, standardization of company colors and typeface, business cards, label and packaging design. The project started by first reviewing over 70 pages of information detailing the history of Mathew Henebery, industry research, and business objectives of the Henebery team. We then pulled the stand-out … Read More
Westside Love™
It takes an idea, an inspiration, innovation. We started Westside Love in 2009 as a sign of affection for our home, the Pacific side of the United States of America. It was our response to an “I Love New York” t-shirt, something that people on the West Coast could associate with. It takes getting your message out there. We’ve attended and worked the trade-shows to build contacts and connections. We created pop-up shops along the coast with full interior build-outs. … Read More
"Bring Back the Brown" Campaign
This is a story of how we started a movement with four words, garnered national press and had nearly no budget. “Bring Back the Brown” started in late 2010 to persuade the San Diego Padres organization to reintroduce brown as an official team color. Why brown? San Diego was founded by a Spanish friar, a.k.a. Padre Junipero Sierra. Friars wear brown. Friars do not wear blue, ocean wave graphics. It isn’t about a retro return either, it is about the … Read More
Knockaround Brand Identity
Global innovators in affordable, classically designed sunglasses and accessories. Brand and identity design included: redrawing their script wordmark; the creation, and consultation of implementing of a new logo for use in instances not ideal for the script; creation and standardization of company colors, and typeface; creation and standards for inclusion of mottos and campaign titles with the Knockaround script; creation of an alternate sans-serif wordmark. The origins of the Knockaround Sunglasses wordmark started when Adam “Ace” Moyer selected the Edwardian … Read More
"Pacific Wave" Campaign for Pow! Wow! Hawaii
Since its first event in 2010, POW! WOW! Hawai‘i has become a global network of artists that organizes gallery shows, lecture series, schools for art and music, mural projects, concerts, and live art installations across the globe. POW! WOW! is centered around a week-long event in the Kaka’ako district of Honolulu that brings over a hundred international and local artists together to create murals and other forms of art. For our second year of being a partner with POW! WOW!, … Read More
Black Diamond Vodka Brand Identity & Packaging
In early 2014, Black Diamond Spirits approached us to help them build their brand of high-end vodka. Our main goal was to develop the artwork for the vodka bottle. From that came a complete identity and conceptual theme that serve as the foundation for the Black Diamond Vodka brand. Black Diamond Vodka began when the founders, already successful in the diamond industry, wanted to break into the spirits market. Realizing that uncut black diamonds serve as a superior substitute to … Read More
"Crazy Ones" Poster
A poster based on the well known Steve Jobs* quote “Here’s to the Crazy Ones.” Commissioned by the L.W.P Group, it was intended to inspire and bring an element of play to urban settings. The graphic has been applied in various formats for multiple locations. One of our first challenges was expectations. L.W.P. Group was inspired by an already existing typographic interpretation of the quote that was visually stunning (albeit conceptually boring) and wanted a different yet equally impressive take … Read More
Knockaround Class Acts
Campaign identity, marketing strategy, and design of marketing materials for Knockaround Sunglasses. In 2012 Knockaround Sunglasses came up with an idea to have a group of 5th and 6th graders design a pair of sunglasses. A 6th grader named Sebastian designed what turned out to be one of Knockaround’s most sought after designs, the “Shark Attacks.” A limited edition of 200 were made and sold out in less than an hour. $5 from every pair sold was donated in the … Read More
"b. monroe" Book
An artist monograph documenting artist Brendan Monroe’s first major body of work. Collaborating closely with the book’s artist, Brendan Monroe, and publisher, Paper Museum Press, Product Etc was responsible for the designing, editing, and creative direction of the book. The monograph is 165 pages and includes over 120 pages of paintings, sculptures, and installations accompanied with approx. 25 pages of writing and photography about the artist and his work. Sometime in late 2006, we received a call from Brendan Monroe … Read More
Empire Identity, Stationery, & Sales Forms
Brand identity and stationery system for Empire Garage Doors and Gates, a service provider in the San Diego region. Services in brand identity, stationery system design, and production included: logo design; layout design for letterhead, envelope, and business cards; layout design for service order and sales proposal forms; facilitation of printing and onsite press checks. When Empire first approached us they had no logo, no stationery, and their service order and sales proposals were generic carbon forms that were difficult … Read More