The hats have been received and are now ready to ship out to New York City’s own, The Reed Space, within the next day or two.
The project has been in the works for over 8 months. After designing the hat, we received our prototype in early January with the goal of pitching an exclusive release of the hat at the Reed Space, to Mr. Jeff Staple. By mid-January we had prepared and shipped a special presentation of the project to NYC, and from there we sat and waited until we heard word from anybody associated with the Reed Space. It was all crickets for a couple of weeks, but we kept following up and patiently waited until Jeff got back from Europe. Finally, we heard the good word from Nico, and the project has been in coordination and production ever since. So with that in mind, we present TwentyFour/Seven™ — The Team That Never Sleeps, crafted exclusively for The Reed Space.
The TwentyFour/Seven™ — Team That Never Sleeps box set is a numbered edition of 100 and will retail at $50.00. Set includes a numbered hat, a screen printed numbered box, foil letterpressed card describing the project, a vinyl sticker, and screen printed tissue paper. We’ll be releasing a small quantity of the hats on our estore, but we’re not sure when. Stay in touch on twitter for immediate updates. twitter.com/ProductEtc