The Team That Never Sleeps project has been a long time coming (inception was November ’09) and we’re super happy with how everything is coming together for this first release. From brainstorming the project, to pitching it to Jeff Staple, to now creating the boxes, it is definitely a new milestone for us and hopefully a positive indicator of things to come.

Each hat will be packaged in a hand-pulled screen printed box, with screen printed tissue paper (also hand-pulled), a vinyl sticker, and a letterpressed foil card (above) housed in a plastic baseball card sleeve. The set is a numbered edition of 100. A very small quantity will be available for sale on our website, with a majority being saved for The Reed Space on the Lower East Side of Manhattan. If you REALLY want one and don’t plan on going to New York anytime soon, we recommend following our twitter feed (twitter.com/productetc) & this blog to stay on top of when we drop them in our webstore.

As for this week, today we finished printing most of the boxes and tomorrow we’ll be picking up all our hats in L.A. While we’re up there, we figure a healthy stop at Roscoe’s Chicken & Waffle along with a brief introduction to the Fashion District will definitely be in good order! Stay alive this week, we’ll be posting more photos of the box set, with more news, etcetera…

Big shout out to Yugi and his friend Richard for helping us print today!

PRDTetc™