2014 marks the second year we’ve been invited as partners to participate in the annual Pow! Wow! Hawai‘i festival. Upon making arrangements to fly out to Hawai‘i, we let some of our friends and colleagues know what we had brewing. Two of our good friends decided to make the journey with us. Garvin Ha, film-maker and director, and rhyme-sayer Andre Travis (a.k.a. Dre Trav from WatsToday). The following images paint a broad portrait of what the Pow! Wow! and Oahu … Read More
A couple months back we put an exhibition together over at Double Break that showcased some of our in-house brands and products that we had in the works. Since we were previewing these pieces we kept pretty silent about the post event wrap-up on our blog. Now that we will be releasing our new line of caps next week we felt it was only appropriate to share some flics with those that were unable to attend. On display we had … Read More
It’s been a while since our last post, and a lot has happened at PRDTetc™ over the last three months — we’ll do our best to fill you in over the next few posts. In the meantime, we’re really excited to announce an upcoming exhibition of ours at Double Break: Product Etcetera™ Brands, Gangs, Teams & Clans An exhibition showcasing our latest in-house brands and products. Brands, Gangs, Teams & Clans investigates branding, its role in society and personal identity. On … Read More
Thanks to our homie Dre Trav (aka Lindbergh Gadgie) for supplying us with these sweet photos — representing his new Lindbergh Gadgie snap-backs with our PRDTetc™ tees! Check out Trav’s Tumblr for his newest hats, tracks and photos. Shout out to the team — Ez Pennybags, Sauvi, Damani MoniBeatz McDole, Marquelus Jackson, and Thovan Music and Photography. Much love and respect!
New PRDTetc™ and Westside Love ™ stickers arrived yesterday, and we can’t wait to see these start popping up around town. We’re still waiting on another batch to arrive, but in the meantime scoop up a hat, tee, or one of the few Bring Back The Brown — Fort Knocks we have left and we’ll make sure to HOOK IT UP with some of the new sticks. Happy Friday, y’all!
If you follow us on Twitter, a couple days ago we retweeted photos posted by Padres All-Star closing pitcher, Heath Bell, showing off his pair of PRDTetc™ x Knockaround — Bring Back The Brown Fort Knocks. Next day, a photo surfaced on Sign On San Diego of Heath Bell and Grammy Award-winning San Diego rock band, Switchfoot — and he’s still proudly rocking his BBTB Fort Knocks. Heath, you the man!
One of the coolest things about our work are the field trips we sometimes have to make for our client projects. On Wednesday, one of our current client projects required us to make a trip down south to beautiful Baja California. The goal was to collect imagery unique to Baja for a brand identity we’re developing for a Mexican seafood restaurant, set to open in Boston later this year. Needless to say, it was a pretty awesome day at work. … Read More
This past weekend we released the Bring Back The Brown Fort Knocks at 5&A Dime with our friends over at Knockaround. Sun was out, music was bumpin’, and drinks were flowin’. Thank you to all the friends, fam, and fans that rolled through to show support; and thanks to 5D for letting us throw another event! We’ve almost blown through all 400 numbered editions this first week, if you’re still looking to cop a pair you can scoop them up … Read More
We did this collaborative T–shirt with our friends, and Sacramento retailer, UnitedState. These shirts released at their store with a PRDTetc™ Pop–Up Shop back in December, but they are now available for purchase in the PRDTetc™ eShop. The shirt is a collaborative twist on Westside Love™, taking on aesthetic elements incorporated into UnitedState’s brand and retail space. 25% of proceeds go to the organization Capitol Roots, which is a non–profit based in Sacramento that sponsors youth urban art programs.