Henebery Whiskey is young, high rye whiskey infused with fresh, all natural ingredients. It is produced and bottled in Southern California. Brand and identity design included refinement and clarification of the brand personality, creation of the logo, standardization of company colors and typeface, business cards, label and packaging design. The project started by first reviewing over 70 pages of information detailing the history of Mathew Henebery, industry research, and business objectives of the Henebery team. We then pulled the stand-out … Read More
Westside Love™
It takes an idea, an inspiration, innovation. We started Westside Love in 2009 as a sign of affection for our home, the Pacific side of the United States of America. It was our response to an “I Love New York” t-shirt, something that people on the West Coast could associate with. It takes getting your message out there. We’ve attended and worked the trade-shows to build contacts and connections. We created pop-up shops along the coast with full interior build-outs. … Read More
"Bring Back the Brown" Campaign
This is a story of how we started a movement with four words, garnered national press and had nearly no budget. “Bring Back the Brown” started in late 2010 to persuade the San Diego Padres organization to reintroduce brown as an official team color. Why brown? San Diego was founded by a Spanish friar, a.k.a. Padre Junipero Sierra. Friars wear brown. Friars do not wear blue, ocean wave graphics. It isn’t about a retro return either, it is about the … Read More
Knockaround Brand Identity
Global innovators in affordable, classically designed sunglasses and accessories. Brand and identity design included: redrawing their script wordmark; the creation, and consultation of implementing of a new logo for use in instances not ideal for the script; creation and standardization of company colors, and typeface; creation and standards for inclusion of mottos and campaign titles with the Knockaround script; creation of an alternate sans-serif wordmark. The origins of the Knockaround Sunglasses wordmark started when Adam “Ace” Moyer selected the Edwardian … Read More
Wolf’s Head Identity
Wolf’s Head is a quality menswear retailer located in Santa Barbara, Ca. They approached us to develop their logo and wordmark, and to establish fundamental brand elements such as color, typography, and basic logo usage. Coming into the project, Wolf’s Head knew exactly what they wanted. They came ready with images of how the interior of their store was going to look, and the vibe that they wanted to be associated with. They wanted a professional and high-end feel, drawing … Read More
Logos, Iconography, & Symbols
Above is a selection of some of the marks (logos, icons, symbols, emblems, ideograms, and signs) we’ve made over the years. Many were for clients, but many were also born from our own interests, and initiatives. We create marks with the objectives to stand-out, be memorable, and elicit response based on needs. A passionate interest in the aesthetic, and communicative value of signs and symbols, along with a devoted commitment to the study of branding and semiotics, makes visual identity … Read More
Black Diamond Vodka Brand Identity & Packaging
In early 2014, Black Diamond Spirits approached us to help them build their brand of high-end vodka. Our main goal was to develop the artwork for the vodka bottle. From that came a complete identity and conceptual theme that serve as the foundation for the Black Diamond Vodka brand. Black Diamond Vodka began when the founders, already successful in the diamond industry, wanted to break into the spirits market. Realizing that uncut black diamonds serve as a superior substitute to … Read More
Aurora CañasBrand ID & Standards
City branding for a 5 mi / 7 km radius in the heart of Guatemala City, Guatemala. Project aims to reorient urban expansion and the current fragmentation of Guatemala City by revitalizing the Aurora Cañas Central Corridor. Goals of the project range from reducing traffic with the likes of a rapid-transit bus system; bring about an increase in both foreign and domestic investments from the public / private sectors; promotion of social integration through city densification, mixed-use neighborhoods, and public … Read More
Empire Identity, Stationery, & Sales Forms
Brand identity and stationery system for Empire Garage Doors and Gates, a service provider in the San Diego region. Services in brand identity, stationery system design, and production included: logo design; layout design for letterhead, envelope, and business cards; layout design for service order and sales proposal forms; facilitation of printing and onsite press checks. When Empire first approached us they had no logo, no stationery, and their service order and sales proposals were generic carbon forms that were difficult … Read More