It takes an idea, an inspiration, innovation. We started Westside Love in 2009 as a sign of affection for our home, the Pacific side of the United States of America. It was our response to an “I Love New York” t-shirt, something that people on the West Coast could associate with. It takes getting your message out there. We’ve attended and worked the trade-shows to build contacts and connections. We created pop-up shops along the coast with full interior build-outs. … Read More
"Bring Back the Brown" Campaign
This is a story of how we started a movement with four words, garnered national press and had nearly no budget. “Bring Back the Brown” started in late 2010 to persuade the San Diego Padres organization to reintroduce brown as an official team color. Why brown? San Diego was founded by a Spanish friar, a.k.a. Padre Junipero Sierra. Friars wear brown. Friars do not wear blue, ocean wave graphics. It isn’t about a retro return either, it is about the … Read More
"Pacific Wave" Campaign for Pow! Wow! Hawaii
Since its first event in 2010, POW! WOW! Hawai‘i has become a global network of artists that organizes gallery shows, lecture series, schools for art and music, mural projects, concerts, and live art installations across the globe. POW! WOW! is centered around a week-long event in the Kaka’ako district of Honolulu that brings over a hundred international and local artists together to create murals and other forms of art. For our second year of being a partner with POW! WOW!, … Read More
Knockaround Class Acts
Campaign identity, marketing strategy, and design of marketing materials for Knockaround Sunglasses. In 2012 Knockaround Sunglasses came up with an idea to have a group of 5th and 6th graders design a pair of sunglasses. A 6th grader named Sebastian designed what turned out to be one of Knockaround’s most sought after designs, the “Shark Attacks.” A limited edition of 200 were made and sold out in less than an hour. $5 from every pair sold was donated in the … Read More