Studio E has a body of work spanning over 30 years but you would never know it by their website. We were called upon to bring their work to life online as well as drive new leads and sales conversions through the website. Less website, more work. We stripped every element down to its most basic form in order to have the site reflect Studio E’s architectural design philosophy. We designed every interaction to lead to further discovery and make … Read More
Murals, Installs, & Commissioned Paintings
We use traditional tools, mediums, and methods in our design and business practice as well as in our personal work. We know that art plays as big a role in business, as in any other human experience, and we have managed to align ourselves with clients who understand that power. There is no doubt that creating unique, inspiring environments consistent with brand values is vital to the world of commerce. A goal is one of the things that unites the … Read More
Henebery Whiskey Brand Identity & Packaging
Henebery Whiskey is young, high rye whiskey infused with fresh, all natural ingredients. It is produced and bottled in Southern California. Brand and identity design included refinement and clarification of the brand personality, creation of the logo, standardization of company colors and typeface, business cards, label and packaging design. The project started by first reviewing over 70 pages of information detailing the history of Mathew Henebery, industry research, and business objectives of the Henebery team. We then pulled the stand-out … Read More
Westside Love™
It takes an idea, an inspiration, innovation. We started Westside Love in 2009 as a sign of affection for our home, the Pacific side of the United States of America. It was our response to an “I Love New York” t-shirt, something that people on the West Coast could associate with. It takes getting your message out there. We’ve attended and worked the trade-shows to build contacts and connections. We created pop-up shops along the coast with full interior build-outs. … Read More
"Bring Back the Brown" Campaign
This is a story of how we started a movement with four words, garnered national press and had nearly no budget. “Bring Back the Brown” started in late 2010 to persuade the San Diego Padres organization to reintroduce brown as an official team color. Why brown? San Diego was founded by a Spanish friar, a.k.a. Padre Junipero Sierra. Friars wear brown. Friars do not wear blue, ocean wave graphics. It isn’t about a retro return either, it is about the … Read More
Eyeworks Web Design
Rebranding and website re-design for Eyeworks, an eyewear and optometry provider, increasing eye exams booked online by an average of 140% and unique pageviews by 46%. When Eyeworks approached us, they were already a successful company. They had a brand established, a logo, a website, excellent retail locations with one of the biggest selections of eyewear in San Diego, and of course sales were great, but they felt something was missing. They wanted to improve on their success, and create … Read More
Knockaround Brand Identity
Global innovators in affordable, classically designed sunglasses and accessories. Brand and identity design included: redrawing their script wordmark; the creation, and consultation of implementing of a new logo for use in instances not ideal for the script; creation and standardization of company colors, and typeface; creation and standards for inclusion of mottos and campaign titles with the Knockaround script; creation of an alternate sans-serif wordmark. The origins of the Knockaround Sunglasses wordmark started when Adam “Ace” Moyer selected the Edwardian … Read More
Wolf’s Head Identity
Wolf’s Head is a quality menswear retailer located in Santa Barbara, Ca. They approached us to develop their logo and wordmark, and to establish fundamental brand elements such as color, typography, and basic logo usage. Coming into the project, Wolf’s Head knew exactly what they wanted. They came ready with images of how the interior of their store was going to look, and the vibe that they wanted to be associated with. They wanted a professional and high-end feel, drawing … Read More
Logos, Iconography, & Symbols
Above is a selection of some of the marks (logos, icons, symbols, emblems, ideograms, and signs) we’ve made over the years. Many were for clients, but many were also born from our own interests, and initiatives. We create marks with the objectives to stand-out, be memorable, and elicit response based on needs. A passionate interest in the aesthetic, and communicative value of signs and symbols, along with a devoted commitment to the study of branding and semiotics, makes visual identity … Read More
Black Diamond Vodka Brand Identity & Packaging
In early 2014, Black Diamond Spirits approached us to help them build their brand of high-end vodka. Our main goal was to develop the artwork for the vodka bottle. From that came a complete identity and conceptual theme that serve as the foundation for the Black Diamond Vodka brand. Black Diamond Vodka began when the founders, already successful in the diamond industry, wanted to break into the spirits market. Realizing that uncut black diamonds serve as a superior substitute to … Read More
Knockaround Class Acts
Campaign identity, marketing strategy, and design of marketing materials for Knockaround Sunglasses. In 2012 Knockaround Sunglasses came up with an idea to have a group of 5th and 6th graders design a pair of sunglasses. A 6th grader named Sebastian designed what turned out to be one of Knockaround’s most sought after designs, the “Shark Attacks.” A limited edition of 200 were made and sold out in less than an hour. $5 from every pair sold was donated in the … Read More
Knockaround x Benny Gold "1937" Film
Concept, direction, and production of the Knockaround x Benny Gold “1937” collaboration film. To commemorate the 75th anniversary of the Golden Gate Bridge, Benny Gold, a San Francisco based designer and brand, teamed up with our clients at Knockaround to create a limited edition set of sunglasses. The product itself was a success, the great design of the packaging and sunglasses, along with excitement for the collaboration, led to all 400 editions being sold out in less than 40 minutes. … Read More
John Padilla Plumbing Identity & Vehicle Signage
John Padilla Plumbing, Heating, & Air is a full service plumbing and repair company that serves all of San Diego County. Brand and identity design included creation of the logo, typeface standardization, business cards, and exterior design of their fleet of trucks and vans. When initially consulting with John and Johnnie Padilla, they emphasized the need for a typographic logo that highlighted the company name, and was meanwhile simple and driven by professionalism. We knew the company’s primary avenue of … Read More
Aurora CañasBrand ID & Standards
City branding for a 5 mi / 7 km radius in the heart of Guatemala City, Guatemala. Project aims to reorient urban expansion and the current fragmentation of Guatemala City by revitalizing the Aurora Cañas Central Corridor. Goals of the project range from reducing traffic with the likes of a rapid-transit bus system; bring about an increase in both foreign and domestic investments from the public / private sectors; promotion of social integration through city densification, mixed-use neighborhoods, and public … Read More
Empire Identity, Stationery, & Sales Forms
Brand identity and stationery system for Empire Garage Doors and Gates, a service provider in the San Diego region. Services in brand identity, stationery system design, and production included: logo design; layout design for letterhead, envelope, and business cards; layout design for service order and sales proposal forms; facilitation of printing and onsite press checks. When Empire first approached us they had no logo, no stationery, and their service order and sales proposals were generic carbon forms that were difficult … Read More