We use traditional tools, mediums, and methods in our design and business practice as well as in our personal work. We know that art plays as big a role in business, as in any other human experience, and we have managed to align ourselves with clients who understand that power. There is no doubt that creating unique, inspiring environments consistent with brand values is vital to the world of commerce. A goal is one of the things that unites the … Read More
Westside Love™
It takes an idea, an inspiration, innovation. We started Westside Love in 2009 as a sign of affection for our home, the Pacific side of the United States of America. It was our response to an “I Love New York” t-shirt, something that people on the West Coast could associate with. It takes getting your message out there. We’ve attended and worked the trade-shows to build contacts and connections. We created pop-up shops along the coast with full interior build-outs. … Read More
"Bring Back the Brown" Campaign
This is a story of how we started a movement with four words, garnered national press and had nearly no budget. “Bring Back the Brown” started in late 2010 to persuade the San Diego Padres organization to reintroduce brown as an official team color. Why brown? San Diego was founded by a Spanish friar, a.k.a. Padre Junipero Sierra. Friars wear brown. Friars do not wear blue, ocean wave graphics. It isn’t about a retro return either, it is about the … Read More
Knockaround Class Acts
Campaign identity, marketing strategy, and design of marketing materials for Knockaround Sunglasses. In 2012 Knockaround Sunglasses came up with an idea to have a group of 5th and 6th graders design a pair of sunglasses. A 6th grader named Sebastian designed what turned out to be one of Knockaround’s most sought after designs, the “Shark Attacks.” A limited edition of 200 were made and sold out in less than an hour. $5 from every pair sold was donated in the … Read More
John Padilla Plumbing Identity & Vehicle Signage
John Padilla Plumbing, Heating, & Air is a full service plumbing and repair company that serves all of San Diego County. Brand and identity design included creation of the logo, typeface standardization, business cards, and exterior design of their fleet of trucks and vans. When initially consulting with John and Johnnie Padilla, they emphasized the need for a typographic logo that highlighted the company name, and was meanwhile simple and driven by professionalism. We knew the company’s primary avenue of … Read More