It’s been a pretty eventful summer for us here in San Diego. While it’s been busy and even a little stressful, it’s good stress because we’re stepping up our game, both brand and client side, and still growing despite the depressed economy. Tenacity and humility has and will be the mantra here at PRDTetc™ for a long, long time. It’s now been a little over a year since we formed like Voltron, and we aren’t going away.
As far as the brand, we opened our very first account in May with the amazing crew at United State, Sacramento. Then, we kicked off the summer with a small launch party at our home fort’s very own, 5&A Dime. Then in August, we dropped our first fitted ball-caps, and topped it all off with the Team That Never Sleeps hat for The Reed Space in NYC. In between all that, 5&A Dime crafted up some new merch with the new marks we designed for them, and we’ve also been coordinating for Fall/Winter 2010 projects. Check out the press 5&A Dime got in the Chinese magazine, Urban. Pretty awesome considering they sit alongside the likes of stores like Colette, Paris inside the mag. We’re hyped because the hats and shirts we designed for them were also included.
As far as client work, our off-and-on, year-long identity project for “Aurora Cañas,” with the city of Guatemala, is wrapping up on a standards manual and dossier detailing the project. It has had all the traits of a great identity project including heavy and unique content, research and communication challenges. Some other promising new projects have been an identity / interface for a nationwide happy hour app, an identity for an new local plumbing company and an identity for— well, let’s just say it’s a new business that is genuinely unique to California… it’s actually a pretty good secret. We’re just excited and grateful that ambitious people are contacting us to help them with their ambitious projects.
Mark for Aurora Cañas. Guatemala City, Guatemala
iOS button for the Nationwide Happy Hour Finder
Mark for John Padilla Plumbing, Inc
For Fall/Winter 2010 we’re determined to step up our shirt quality and meanwhile keep striving to perfect the production process with a print house that has a QC department (Quality Control). If you’re reading this and one of your PRDTetc™ shirts purchased this summer washed with a funk, we know all about it, have corrected it, and have your back. We’ll post something about that within the next week or two, but just know we have a brand-spanking-new shirt with your name on it; don’t hesitate to contact us in the meantime!!
Sometime this month or early next month, we’re anticipating to drop at least 2 new shirts just in time for the mid-term elections this November **hinthint**. Also in the works is a re-up on some of the Westside Love™ shirts as well as a new colorway devoted solely to our very lovely city of San Diego.
Lastly, we wanted to share a couple photos from the last two weeks. We went to Magic, Las Vegas for the second time (this time with legitimate entry badges) and it was a chill two-day, low budget Vegas trip. Our primary goal was to introduce ourselves to the “sourcing” process which more or less means cut-and-sew. Along the way, we met the humble and awesome dudes behind Staple Design / The Reed Space, Jeff & Nico. If you’re ever on the Lower East Side of Manhattan, drop by, say hi, buy a book or ping-pong table, and tell them we sent you.
Springhill Suites whaaaat?!
Not surprisingly, China dominated the sourcing convention.
Staple was situated at Capsule which isn’t part of Magic and is located inside the Venetian. We actually really enjoyed the vibe at Capsule compared to Slate, Street or Premium at Magic. For one, people weren’t wearing their shades inside Capsule.
It’s a beautiful drive from Vegas to Southern California if you can dodge traffic and intense heat. Baker was 106° at 8:00 pm!
To top off the trip and start the new week, brothers Freddy and Christian from the neighborhood showed us some maaaaaajor love by cutting two of our own into their scalp! It truly is support like this that make everything we’re doing not only worth it, but possible.
Respect—
PRDTetc™
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Tuesday, August 24th, 2010
Tomorrow at 3pm PST (for the site clock above it’ll be- 15:00:00) we’re going to hold our first release of 15 TwentyFour/Seven — Team That Never Sleeps™ hats on our eStore. If the demand is strong we’ll probably release another wave of 15 by the end of the month or early next month. There are only a couple hats available in each size, and one in both 7 1/8 & 7 3/4. The link can be found here: www.productetcetera.com/store/hats
More info about this project can be found here:
TwentyFour/Seven — Team That Never Sleeps™
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Wednesday, August 11th, 2010
After over 6 months of anticipation, the Westside Love fitted hats are now available and on sale in our eStore (http://www.productetc.com/store/hats). Don’t wait around on these, once these are out we have no clue when or if we’ll re-order, especially in these colorways. So if you’re looking to rock one to the track, beach, or ballgame this summer & fall — grab it soon.
Also new to the site are stickers for sale along with prints/posters following later this month. Check them out here — Stickers & Prints
If you have any questions, contact us at . Also, for those in San Diego or Sacramento shopping about town. 5&A Dime & United State will be carrying these hats as well!
Cheers— PRDTetc™
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Monday, August 2nd, 2010
The hats have been received and are now ready to ship out to New York City’s own, The Reed Space, within the next day or two.
The project has been in the works for over 8 months. After designing the hat, we received our prototype in early January with the goal of pitching an exclusive release of the hat at the Reed Space, to Mr. Jeff Staple. By mid-January we had prepared and shipped a special presentation of the project to NYC, and from there we sat and waited until we heard word from anybody associated with the Reed Space. It was all crickets for a couple of weeks, but we kept following up and patiently waited until Jeff got back from Europe. Finally, we heard the good word from Nico, and the project has been in coordination and production ever since. So with that in mind, we present TwentyFour/Seven™ — The Team That Never Sleeps, crafted exclusively for The Reed Space.
The TwentyFour/Seven™ — Team That Never Sleeps box set is a numbered edition of 100 and will retail at $50.00. Set includes a numbered hat, a screen printed numbered box, foil letterpressed card describing the project, a vinyl sticker, and screen printed tissue paper. We’ll be releasing a small quantity of the hats on our estore, but we’re not sure when. Stay in touch on twitter for immediate updates. twitter.com/ProductEtc
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Wednesday, July 28th, 2010
The Team That Never Sleeps project has been a long time coming (inception was November ’09) and we’re super happy with how everything is coming together for this first release. From brainstorming the project, to pitching it to Jeff Staple, to now creating the boxes, it is definitely a new milestone for us and hopefully a positive indicator of things to come.
Each hat will be packaged in a hand-pulled screen printed box, with screen printed tissue paper (also hand-pulled), a vinyl sticker, and a letterpressed foil card (above) housed in a plastic baseball card sleeve. The set is a numbered edition of 100. A very small quantity will be available for sale on our website, with a majority being saved for The Reed Space on the Lower East Side of Manhattan. If you REALLY want one and don’t plan on going to New York anytime soon, we recommend following our twitter feed (twitter.com/productetc) & this blog to stay on top of when we drop them in our webstore.
As for this week, today we finished printing most of the boxes and tomorrow we’ll be picking up all our hats in L.A. While we’re up there, we figure a healthy stop at Roscoe’s Chicken & Waffle along with a brief introduction to the Fashion District will definitely be in good order! Stay alive this week, we’ll be posting more photos of the box set, with more news, etcetera…
Big shout out to Yugi and his friend Richard for helping us print today!
PRDTetc™
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Tuesday, June 29th, 2010
We’re incredibly excited to announce a new product of ours that will be a PRDTetc™ eStore and Reed Space NYC in-store exclusive. The fitted hat bears the name of the release “TwentyFour/Seven™ — Team That Never Sleeps.” The project is a tribute to New Yorkers and their heavy-weight baseball franchise, The New York Yankees. The Yanks lead the league in revenue, pennants and championship titles, with last year marking their 27th World Series victory. This set pays tribute to that victory, and whether you love them or hate them, the Team That Never Sleeps.
The set will release sometime at the end of July; along the same time of our other Westside Love™ fitted hats. But don’t sleep on these because the Team That Never Sleeps fitted hats will be a numbered edition of 100 and will come packaged in a custom screen printed box marking the release.
Keep your eyes peeled…
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